We have 3 tracks lined up for you to follow with the best of the best international speakers.
Check out the schedule here.

  • Create Great Tech
  • Advance your Business
  • Discover Magento
  • Lightning

Loods 23 "De Perserij" is the main room for our event for the keynotes, the opening/closing of the day and the Advance your Business tracks.

Host: Amber Kortzorg

09:30 AM - 09:45 AM
Opening by hosts
Amber Kortzorg

A big welcome to all the Meet Magento NL 2017 visitors.  ... read more

09:45 AM - 10:15 AM
The Magento Platform & Community
Ben Marks

10+ years in open source PHP/MySQL-based eCommerce and Web development. Expert provider of full-stack Magento-based website development with five years' experience. World-travelled Magento U Instructor with over 1500 hours spent conducting in-person training for Magento, Inc on three continents. International PHP conference speaker and published writer. Specialties: Magento implementation, software instruction. ... read more

10:15 AM - 11:15 AM
The secret behind the succes of Patta
Edson Sabajo

Patta became a international succes in no time and they are still growing. From their homebase in Amsterdam, a street wear store, and with their magento webshop they are conquering the world. How? Founder Edson Sabayo and Danny Haryono Product Manager will tell you their secret of succes. ... read more

11:30 AM - 12:15 PM
Paneldiscussion - optimize website or choose an App
Eelco van Wijk

This paneldiscussion is with 3 experts on mobile: Maurice Jongerius, Manager Product Development at, Eelco van Wijk from Jmango360. Optimizing websites or develop an app. What's the reason you choose on or the other.  ... read more

02:00 PM - 03:00 PM
How to become a Magento Master?
Guido Jansen

Since 2016 Magento has the "Magento Master" program in which Magento gives official recognition to specific community members for their community work. Become one is not something that should be taken lightly, so we asked 5 Magento Masters to come on stage and tell us the secret of their succes!

    ... read more

    03:00 PM - 04:00 PM
    Patrick Petersen

    This is a unique concept where webshops are live viewed by a expert jury. Chris Wormhoudt (graphic designer & webdesigner), Patrick Petersen (SEO), Guido Jansen (UX) and Martin van Kranenburg (Conversion Optimalisation & Online Persuasion) will point out the positive and critical points. A very interesting session for the webshop owner and the audience! ... read more

    04:00 PM - 04:30 PM
    Keynote Tom Coronel: Competitie is non stop en de wereld verandert
    Tom Coronel

    Hoe ga jij om met verandering? In de sportwereld is het normaal om in split seconds bij te sturen of meerdere scenario's op te zetten. In e-commerce is dit niet anders.  ... read more

    Loods 1 "Kalvermelk 1" is one of the three rooms in which we have our Advance your business track sessions, aimed at merchants and solution providers.

    Host: Robin van Olphen

    11:30 AM - 12:00 PM
    How to effectively set up your customer journey
    Tim Hoefnagel

    A well-designed, personal customer journey is important for high conversion and a good brand experience. But how do you now organize your customer data in such a way that you can effectively lead all customers through the different Touch, Tell & Sell phases?
    In this practical seminar you will have a look into how to effectively gather and activate data to make this data useful on all channels within the customer journey. ... read more

    12:00 PM - 12:30 PM
    From concept to international success - Skins Cosmetics & RedKiwi
    Jasper Verbunt

    Since 2000, Skins Cosmetics offers a special range of international niche brands in the areas of skin care, perfume and beauty. Skins was the very first store in the Netherlands where only niche brands were sold. Once you've tried a product, you will stay with Skins. Offices are opened all around the world. And the webshop is also a big success. Jasper Verbunt of RedKiwi and Jeroen Hessing from Skins Cosmetics, digital marketer and responsible for the webshop. The Skins concept is therefore not just a sale, but it is all about the relationship with the customers. And there it comes: They are not customers but fans. ... read more

    12:30 PM - 01:00 PM
    How good security adds value to your shop
    Sanne Bolkenstein

    In the last years we've seen different kind of security issues. What can you do as a shop owner to make your shops more secure? We will provide you with some practical tips on how to secure your shop and we will tell you why it is important to secure your shop. Security is important, you should always be aware of vulnerabilities, and be ready when the shop is compromised. ... read more

    02:00 PM - 02:30 PM
    Key Benefits of Magento 2 Conversion Rate
    Jon Woodall

    The new functionality and customisation capabilities of the Magento 2 platform for helping e-commerce businesses to improve their customer experience and increase their conversion rate to create more sales. ... read more

    02:30 PM - 03:00 PM
    Productmanagement done different. Hire an autist!
    Niels van Buren

    Fact or myth? Autistic people can not communicate. Uncomfortable silences and have no sense of humor. Myth! Autistics are the ideal online marketers and Niels van Buren will tell you why during this talk. Niels will show some examples by using a case, how the abilities of people with autism can be successfully used for product management of online shops. He is doing this in cooperation with the owner of several Magento ( and Emile de la Haye where Swink does productmanagement for. ... read more

    03:00 PM - 03:30 PM
    Latest emailmarketing trends to increase the revenue
    Kristina Pototska

    Keep abreast with all the latest email marketing trends to increase the revenue from every email you send. ... read more

    03:30 PM - 04:00 PM
    What 15 years business and marketing in Fortune 500 companies have taught me
    Thien-Lan Weber

    Thien-Lan is a Retail and eCommerce professional with over 15 years experience across Fortune 500 companies including Accenture, Clarins, Johnson & Johnson, eBay and PayPal. She held roles across the whole marketing spectrum from TV advertising and Brand Management to CRM and Marketing Analytics.
    Along the journey, she collected key nuggets, stories and practical tips that will give you ideas and inspiration for your business, from your corporate strategy down to your online sales conversion.
    She will also have a special word to the audience to celebrate that the Netherlands is the #1 market for OneStepCheckout, ahead of the US and UK! ... read more

    Loods 24 "Meelzolder" is one of the three rooms in which we have our Advance your business track sessions, aimed at merchants and solution providers.

    Host: Ronald Meeuwissen

    11:30 AM - 11:30 PM
    Online Persuasion
    Martin van Kranenburg

    Usability, why less i more. Conversion is in the brain. Remote user testing on a frequently basis. How to persuade your customer. Profiling is hot and topic. ... read more

    12:00 PM - 12:30 AM
    The ultimate Branding experience - Breizh World
    Nicole Hoefsmit

    Nicole Smit will tell you her succes story about how she built her brand Breizh World. Influencers like Aranka van der Voorden from and Fitgirlcode and Kiki Duras of Amayzine proudly show with her high quality striped sweaters and tagging her brand on Instagram. ... read more

    12:30 PM - 01:00 PM
    Realtime Personalisatie. Let's get personal!
    Norman Blokdijk

    Nearly 10 years ago, claimed that they generate 38% of their sales through personalized product recommendations. Now, 10 years later, there are relatively few online retailers who get this under control, let alone in combination with offline. Worldwide, there are now more than 1,000 web shops and retailers who work with the algorithm-based personalization platform Retail Rocket. In this presentation, the following questions will be addressed: Does personalization work? How is it used now and what are the results? In which ways could this multichannel be used? ... read more

    02:00 PM - 02:30 PM
    Conversion, optimization and the customer journey
    Patrick Petersen

    Useful tips about engaging content, conversion and the customer journey to score with your webshop. ... read more

    02:30 PM - 03:00 PM
    Merchant experience with mobile shopping Apps
    Eelco van Wijk

    Eelco van Wijk is going to talk about m-commerce, together with one of JMango360's successful customers Walter Peters of the Gouden Kaas Shop. During this interactive session, Eelco will ask questions like what a mobile shopping app did for him and is an app an extra sales channel? The public will also be involved. During the session there is a real-time experience surprise. You don't want to miss this! ... read more

    03:00 PM - 03:30 PM
    In 7 steps from Multichannel to Omnichannel
    Robin van Olphen

    It sounds beautiful, but the reality is different. Robin van Olphen shares his practice experience that he has gained as an omnichannel manager at different companies. What challenges does he face and how does he solve this? ... read more

    03:30 PM - 04:00 PM
    Virtual mirrors and the power of tangibility
    Tibert Verhagen

    During the presentation I will discuss the outcomes of three (recent) academic examinations into the role of virtual mirrors in consumer online purchase behavior. I will demonstrate that virtual mirror technology is able to make product experiences online more tangible and even might give consumers the experience of trying the product as if it were with them, in the offline world. Both the influence of virtual mirror technology on rational online purchases and impulsive online spending are discussed. The presentation will conclude with implications for e-commerce practice. ... read more

    Loods 2A is one of the two rooms in which we have our Create great tech sessions, aimed at developers.

    Host: Jisse Reitsma

    10:20 AM - 11:15 AM
    The Big 'Why Equal doesn't Equal' Quiz
    Juliette Reinders Folmer

    So you think you know PHP ? But do you really ? We all compare and test data on nearly every other line in our code, be it input validation, an if-statement, a switch or determining what to display and how. So of course we are all experts on how to do these tests and comparisons…. Or are we? ... read more

    11:30 AM - 12:30 PM
    Versioning and Backwards Compatibility
    Igor Miniailo

    Igor discusses multiple subjects What does Backwards Compatible mean in case of Magento and what's Backward? ompatibility Policy Magento follows..and much more! ... read more

    12:30 PM - 01:00 PM
    Making Your Life Easier with the Magento 2 CLI
    Miguel Balparda

    In Magento 2, the new bin/magento tool helps developers and system administrators with their everyday tasks and reinforces their flexibility. This 30-minute talk shows how those teams can use this tool to streamline those tasks and integrate it into existing automation schema, and offers insight into how to use the tool to boost website performance. This talk will also directly compare the previous set of shell tools to the new bin/magento tool. I will show how to perform identical operations like reindex, flushing the cache, and changing modes with each platform, then highlight how the new tool allows for easier and simpler creation of custom logic, commands, and features. ... read more

    02:00 PM - 03:00 PM
    How to prepare your Magento for a TV broadcast on a budget
    Benno Lippert

    In this talk I want to share our story of taking part in the TV Show Die Höhle der Löwen (German version of shark tank). ... read more

    03:00 PM - 04:00 PM
    Challenges of Architecting Magento 2.0 Customizations
    Ivan Chepurnyi

    We all have built our professional career on Magento 1.x edition and switching to Magento 2 is a huge step forward. ... read more

    04:00 PM - 04:30 PM
    Magento 2 Private Data via JS Components
    Jisse Reitsma

    Magento 2 includes Full Page Caching (via either the regular cache or Varnish). This is awesome. However, it requires extensions to make all their blocks  cachable - otherwise it does not work. To allow for a block to be cached, while still containing session-specific information, the concept of "Private Data" can be applied: It mixes KnockoutJS, your own JS components and a piece of backend logic together. This talk takes you through the steps to include cachable blocks in your own module. ... read more

    Loods 2C is one of the two rooms in which we have our Create Great Tech sessions, aimed at developers.

    Host: Ray Bogman

    11:30 AM - 12:30 PM
    Enforcing Code Quality with GrumPHP
    Toon Verwerft

    Sick and tired of defending code quality over and over again? GrumPHP will do it for you! During this session, you will learn how a simple tool can keep your codebase clean. ... read more

    12:30 PM - 01:00 PM
    How to setup DevBox/DTAP for Magento 2
    Ray Bogman

    Setting up Magento 2 is a whole different ballgame. In this workshop you will learn how to setup a DTAP (OTAP) environment using Docker and push your code to production. Bring your laptop! ... read more

    02:00 PM - 03:00 PM
    The Rise of the Platform and the Power of the Magento 2 API
    Bob van Luijt

    Platforms are the future. They scale themselves, are always available, and they leverage the power of API’s to interact with them. Therefore, a platform with a good API will always win. ... read more

    03:00 PM - 04:00 PM
    Lessons learned from MageReport
    Tim Muller

    Key focus: In the last two years of MageReport development, we've seen different kind of security issues. What can we do. ... read more

    04:00 PM - 04:30 PM
    Best practices in (Magento) Development - paneldiscussion
    Rick van de Loo

    "Let’s talk nerdy! Does your heart skip a beat when you hear terms like, Vagrant, PhpStorm, Jenkins, Docker, Security, DTAP? Join our panel discussion where we will discuss topics like: Docker and Vagrant, what are the pros and cons, or how do these tools compare? Proactive hack detection, what can you do to proactively secure your Magento store against hackers? Hypernode Certification, the first quality certification that has been awarded on agency-level and what the value is of having such a certificate." - Paneldiscussion with Rick vd Loo and Folkje Lips from Byte ... read more

    In Loods 2B we will have the Lightning talks! These are super fast short talks (10 minutes each) about all kinds of e-commerce and Magento related topics.

    Host: Yannick Röling

    11:30 AM - 11:45 AM
    How to build a mobile shopping App - JMango360
    Maarten Schuiling

    Within 10 minutes, Maarten Schuiling will give a live demo how to build a Magento Mobile Shopping App for Community & Enterprise. He will show some features. ... read more

    11:45 AM - 12:00 PM
    Making site search awesome - SOOQR
    Lucas Freriks

    Sooqr Search, making site search awesome. Because that's how it should be. Searchers are potential bookers and there we can gain profit. By using a good search solution, there will be great conversion increases and order increases.
    ... read more

    12:00 PM - 12:15 PM
    How leading online retailers use logistics as a marketingtool - PAAZL
    Alvar Piepers

    Logistics is considered by many online retailers to be a cost-only item. But more and more research shows that logistics (delivery and returns) can also be seen as a profit center. Good delivery is profitable. In this inspiration session, I take the audience alongside for the best practices in delivery and returns. With attention to, among other things, same-day delivery, free returns, delivery plans and offering delivery options at the check-out. ... read more

    02:00 PM - 02:15 PM
    Dedicated teams for product owners as a business model - In2itive
    Ioana Marchis

    Why should you choose a remote dedicated team? What are the advantages but also challenges that you will face? How to ensure successful results when working with abroad teams?
    The answers to these questions supported by successful stories are the subject of this talk. ... read more

    02:30 PM - 02:45 PM
    Pionering with Magento 2 Enterprise - Guapa
    Mathijs Kok

    I will share my experience with Magento Enterprise. ... read more

    Loods 21 "Jutekelder" is the main room for the Discovery track, aimed at merchants that are not yet familiar with Magento.

    NOTE: You need to have a special "Discovery track" ticket to access this track.

    11:45 AM - 12:15 PM
    Speeddate round 1

    Meet the Solution partners that can help you with your business case. Ask them all your questions during this speeddate. Make sure you will go home with a complete idea so you can take the next step. ... read more

    01:00 PM - 01:30 PM
    Case 1: A Little Lovely Company runs the world Magento 2 Enterprise
    Mathijs Kok

    Story about the road to succes of the store 'A Little Lovely Company'. They chose to use Magento 2 for their business, because they would like to conquer the world with their shop.  ... read more

    01:30 PM - 02:00 PM
    Speeddate round 2

    Meet the Solution partners that can help you with your business case. Ask them all your questions during this speeddate. Make sure you will go home with a complete idea so you can take the next step.  ... read more

    02:30 PM - 03:00 PM
    Case 2: Uitgeverij Coutinho
    Jasper Verbunt

    Total solution for Coutinho with Magento Commerce and TYPO3 CMS. 
    ... read more