We have 3 tracks lined up for you to follow with the best of the best international speakers.
Check out the schedule here.

  • Create Great Tech
  • Advance your Business
  • Discover Magento
  • All
10:15 AM
The Big 'Why Equal doesn't Equal' Quiz
Juliette Reinders Folmer

So you think you know PHP ? But do you really ? We all compare and test data on nearly every other line in our code, be it input validation, an if-statement, a switch or determining what to display and how. So of course we are all experts on how to do these tests and comparisons…. Or are we? ... read more

11:30 AM
Versioning and Backwards Compatibility
Igor Miniailo

Igor discusses multiple subjects What does "Backwards Compatible" mean in case of Magento and what's Backward ?ompatibility Policy Magento follows..and much more! ... read more

02:00 PM
How to prepare your Magento for a TV broadcast on a budget
Benno Lippert

In this talk I want to share our story of taking part in the TV Show "Die Höhle der Löwen" (German version of shark tank).  ... read more

03:00 PM
Challenges of Architecting Magento 2.0 Customizations
Ivan Chepurnyi

We all have built our professional career on Magento 1.x edition and switching to Magento 2 is a huge step forward.  ... read more

10:15 AM
Magento 2 accessibility
Kuba Zwolinski

Magento 2 accessibility - affordable tools and good practices - Snowdog ... read more

11:30 AM
Enforcing Code Quality with GrumPHP
Toon Verwerft

Sick and tired of defending code quality over and over again? GrumPHP will do it for you! During this session, you will learn how a simple tool can keep your codebase clean.  ... read more

12:30 PM
How to setup DevBox/DTAP for Magento 2
Ray Bogman

Setting up Magento 2 is a whole different ballgame. In this workshop you will learn how to setup a DTAP (OTAP) environment using Docker and push your code to production. Bring your laptop! ... read more

02:00 PM
The Rise of the Platform and the Power of the Magento 2 API
Bob van Luijt

Platforms are the future. They scale themselves, are always available, and they leverage the power of API’s to interact with them. Therefore, a platform with a good API will always win.  ... read more

03:00 PM
Lessons learned from MageReport
Tim Muller

Key focus: In the last two years of MageReport development, we've seen different kind of security issues. What can we do.  ... read more

09:30 AM
Opening by hosts
Amber Kortzorg

A big welcome to all the Meet Magento NL 2017 visitors.  ... read more

09:45 AM
The Magento Platform & Community
Ben Marks

Paul Boisvert is VP of Product Management at Magento and will talk about the Magento Platform, it's unique features and the differences between the Magento Community Edition and Magento Enterprise Edition. Further more Paul will talk about how you can benefit from the Magento Ecosystem en Community surrounding it's products. ... read more

10:15 AM
The secret behind the succes of Patta
Edson Sabajo

Patta became a international succes in no time and they are still growing. From their homebase in Amsterdam, a street wear store, and with their magento webshop they are conquering the world. How? Founder Edson Sabayo and Danny Haryono Product Manager will tell you their secret of succes. ... read more

11:30 AM
Paneldiscussion - optimize website or choose an App
Eelco van Wijk

This paneldiscussion is with 3 experts on mobile: Maurice Jongerius, Manager Product Development at, Eelco van Wijk from Jmango360. Optimizing websites or develop an app. What's the reason you choose on or the other.  ... read more

02:00 PM
How to become a Magento Master?
Guido Jansen

To get recognized by Magento for your hard work. That's just awesome. Becoming a Magento Master is not to take lightly. So we asked 4 Magento Masters on stage to tell you the secret of their succes. ... read more

03:00 PM
Patrick Petersen

This is a unique concept where webshops are live viewed by a expert jury. Chris Wormhoudt (graphic designer & webdesigner), Patrick Petersen (SEO), Guido Jansen (UX) and Martin van Kranenburg (Conversion Optimalisation & Online Persuasion) will point out the positive and critical points. A very interesting session for the webshop owner and the audience! ... read more

04:00 PM
Design is in our DNA - Heineken
Ramses Dingenouts

Ramses is Identity Design Manager at Heineken. The global beer brand with its roots and headquarters in Amsterdam, Holland. Design brings them everywhere and is a very important part of the company. What can you learn from their view? ... read more

12:00 PM
Online Persuasion
Martin van Kranenburg

Usability, why less i more. Conversion is in the brain. Remote user testing on a frequently basis. How to persuade your customer. Profiling is hot and topic. ... read more

12:30 PM
Realtime Personalisatie. Let's get personal!
Norman Blokdijk

Nearly 10 years ago, claimed that they generate 38% of their sales through personalized product recommendations. Now, 10 years later, there are relatively few online retailers who get this under control, let alone in combination with offline. Worldwide, there are now more than 1,000 web shops and retailers who work with the algorithm-based personalization platform Retail Rocket. In this presentation, the following questions will be addressed: Does personalization work? How is it used now and what are the results? In which ways could this multichannel be used? ... read more

02:00 PM
Conversion, optimization and the customer journey
Patrick Petersen

Useful tips about engaging content, conversion and the customer journey to score with your webshop. ... read more

02:30 PM
Merchant experience with mobile shopping Apps
Eelco van Wijk

Over the course of the last 15 years, Eelco has built up extensive experience speaking for large audiences. He has given presentations in Multiple European countries, including The Netherlands, Belgium, Spain and the United Kingdom. Eelco is a thought leader, who in his speeches stays far away from the obligatory product pitch. Typically he likes to paint a bigger picture of developments in the wider e-commerce space, followed by practical, hands-on tips & tricks that can help online retailers to compete under these new circumstances.  ... read more

03:00 PM
The ultimate Branding experience - Breizh World
Nicole Hoefsmit

Nicole Hoefsmit is the founder of BREIZH - The Iconic Stripe, a fashion brand that is exclusively selling the iconic stripe. The company has international success. They use instagram as one of their marketing channels. Nicole will introduce us to the BREIZH story and gives tips and insights.  ... read more

04:00 PM
The power of tangibility
Tilbert Verhagen

During the presentation I will discuss the outcomes of three (recent) academic examinations into the role of virtual mirrors in consumer online purchase behavior. I will demonstrate that virtual mirror technology is able to make product experiences online more tangible and even might give consumers the experience of trying the product as if it were with them, in the offline world. Both the influence of virtual mirror technology on rational online purchases and impulsive online spending are discussed. The presentation will conclude with implications for e-commerce practice. ... read more

12:00 PM
Speeddate round 1
Meet Magento

Meet the Solution partners that can help you with your business case. Ask them all your questions during this speeddate. Make sure you will go home with a complete idea so you can take the next step. ... read more

01:00 PM
Case 1: A Little Lovely Company runs the world Magento 2 Enterprise
Mathijs Kok

Story about the road to succes of the store 'A Little Lovely Company'. They chose to use Magento 2 for their business, because they would like to conquer the world with their shop.  ... read more

01:30 PM
Speeddate round 2
Meet Magento

Meet the Solution partners that can help you with your business case. Ask them all your questions during this speeddate. Make sure you will go home with a complete idea so you can take the next step.  ... read more

02:30 PM
Case 2: Uitgeverij Coutinho
Jasper Verbunt

<div>Total solution for Coutinho with Magento Commerce and TYPO3 CMS.&nbsp;</div> ... read more

03:00 PM
Keynote Tom Coronel: Competitie is non stop en de wereld verandert
Tom Coronel

Hoe ga jij om met verandering? In de sportwereld is het normaal om in split seconds bij te sturen of meerdere scenario's op te zetten. In e-commerce is dit niet anders.&nbsp; ... read more

11:30 AM
showcase: - Byte & Experius

Deleukstetaartenshop is a succesful Magento store selling cake supplies to consumers. Over the past 3 years, it has grown to a leading position in the online baking community. Now, they are on the verge of breaking into new markets, using an app to boost their m-commerce and launching a brand new b-to-b platform. In this exciting new phase their 3 main partners, Experius (webagency), Byte (hosting) and JMango (mobile app) take you through the success of this Magento store and shed their light on their specific specialisms and collaboration. What do you need to make YOUR Magento store roll? Experius, Byte and JMango share the stage to show you the recipe of success! ... read more

02:00 PM
Key Benefits of Magento 2 Conversion Rate
Jon Woodall

The new functionality and customisation capabilities of the Magento 2 platform for helping e-commerce businesses to improve their customer experience and increase their conversion rate to create more sales. ... read more

02:30 PM
Autistics are the ideal online marketers!
Niels van Buren

Fact or myth? Autistic people can not communicate. Uncomfortable silences and have no sense of humor. Myth! Autistics are the ideal online marketers and Niels van Buren will tell you why during this talk. Niels will show some examples by using a case, how the abilities of people with autism can be successfully used for product management of online shops. He is doing this in cooperation with the owner of several Magento ( and Emile de la Haye where Swink works for. ... read more