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Experimentation optimization process

Essential for a sustainable foundation for the growth.

Rudger de Groot
Founder Mintminds / Digital Optimizer
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About This Session

A rigorous data-driven A/B testing process combined with proper user research ensures a better understanding of user behaviour. This ultimately leads to better experiments performed more efficiently. Now, when you zoom out a bit, you can see the creation of a sustainable foundation for the growth of your business and your experimentation program. For some Hippo's this has been an inconvenient truth. If you are committed to your customers, I'll share our story how we achieved sustainable growth through experimentation for our customers.

Session language:
English
April 18, 2019
14:00
-
14:30
See Full Schedule
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