Identity Design Manager at Heineken, the global beer brand with its roots and headquarters in Amsterdam, Holland.
Before Ramses joined Heineken International in early 2014, he worked for various Brand-design agencies as a creative director. He was responsible for the creative design of (award winning) innovative packaging concepts for premium FMCG brands, including Heineken. Ramses was i.e. part of the team that developed the iconic new Heineken packaging family at the end of the last decade. At the time, he described the essential contribution of the no-label look that blends into the shape of the bottle and shows the product inside: ‘What you see is what you get.’ A success story of a world-class brand that manages to continuously re-invent itself using innovative packaging and label design